AllThingsD.com reported on Thursday that social sharing and bookmarking website Pinterest has secured $100 million in funding from Japanese ecommerce giant Rakuten after being valued at $1.5 billion. This could mean Pinterest ecommerce capabilities will soon be available to brands using the site for social marketing. Pinterest marketing has become increasingly popular in recent months as the website continues to add users. Its focus on visual content has provided an interesting alternative in social media marketing, especially for B2C companies who can share images of their products or brands that produce industry focused infographics.
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