Companies with broad target audiences must consider mobile internet users when developing new media marketing strategies. According to new research from eMarketer, mobile web access across all major racial demographics in the U.S. increased from 2010 to 2011, and the trend will continue as more Americans upgrade to smartphones and purchase tablets. At the end of 2011, eMarketer said that 29.7 percent of Americans were accessing the mobile web regularly. Compared to the 20.2 percent at the end of 2010, this is substantial growth. Moreover, early predictions for 2012 suggest more than 36 percent of Americans.
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