A report from Chief Marketer found that companies are relying on multiple web marketing channels to ensure that they improve visibility and conversions. The study suggests that these businesses are using a series of popular new media channels and niche techniques to appeal to their target audiences, suggesting integrated internet marketing is a mainstream practice and competitive must. In terms of the channels marketers use, 78 percent said email marketing is a part of their campaigns, while 59 percent said they use email newsletter marketing. Fifty-eight percent said they invest in social content to appeal to their target audiences
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Marketers leverage multiple channels to succeed on the web and drive SEO
