A report from Janrain Engage, a tool allowing companies to insert social logins on their site, found that Facebook garnered the most activity in terms of social logins with approximately 45 percent of those measured by Janrain. This should be encouraging for marketers hoping to garner Likes for their website content. The study considered sites catering to the entertainment, retail, media and music industries. Across different types of websites, other social networks performed well, but Facebook took the No. 1 spot in each of the four categories measured. For companies looking to use news content marketing and encourage fan engagement on their website, a Facebook login may be the best bet.
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