Tag Archives: youtube
YouTube video content clips for more clicks
When marketers think of which social media platforms they should use to reach audiences, Facebook, Twitter and Pinterest are often what come to mind, but YouTube should also be in consideration. According to ReelSEO, YouTube reaches about 39 countries and hosts videos in 59 languages, making it an expansive network that speaks to a variety of people. Marketers who learn to leverage YouTube’s power can benefit from the site’s easy sharing capabilities and its social atmosphere. As Brafton reported, both female and male audiences respond well to video content in SERPs, and with Google controlling YouTube, the search engine makes sure a few clips show up in appropriate results when possible. Continue reading
American web video viewership reaches all-time high in August
A report from market research firm comScore found that 188 million Americans watched video on the web in August. The figure represents an all-time high individual consumers accessing the media on the internet, and these users accessed 37.7 billion videos. Americans saw 9.5 billion video ads in the month. As video content remains consistently popular on the web, making the content format a part of a marketing strategy can help companies increase visibility for their brands. Video content consumption in August grew from the 36.9 billion spots viewed on the web in July. However, video ad views dropped from 9.6 billion to 9.5 billion. Continue reading
95 percent of consumers use Google search, YouTube to find relevant web content
A report from AYTM Market Research assessing consumer response to Google’s use of copyright removal requests also found that nearly all Americans turn first to Google to search the web or find video content. According to the study, marketers developing content marketing material, whether written or video, can improve traffic by ensuring their content is visible in search and YouTube. Ninety-five percent of Americans said they use Google search, and the same amount indicated that YouTube is part of their usual web browsing. Nearly 40 percent of respondents said they use Google search multiple times per day, and 46.8 percent reportedly access YouTube as frequently. Just 5 percent said they never use Google search or YouTube. While 5.5 percent said their use of search is rare (15.3 percent of YouTube), data shows it’s likely still their first choice for finding content on the web. Moreover, a growing number of Americans are using YouTube to find videos that satisfy informational as well as entertainment. Brafton recently highlighted a report from comScore that found Americans viewed more than 11 billion video ads on the web in June, which represented strong growth from the 10 billion they watched in May. Continue reading
Social video ads gaining more views throughout the web
Companies using video ads are garnering more clicks especially on social networks with a report from Visible Measures indicating viewership in the first quarter of 2012 rising 78 percent compared to the final three months of 2011. The analysis found that more than 1.3 billion spots were watched between January and March, whereas users saw just 747 million in the fourth quarter of 2011. Visible Measures identified a trend in growth of social video content during the first quarter as more consumers turn to sites, such as YouTube, to see popular advertisements created for the major sporting events that take place in the time period. However, this year’s massive traffic increase suggests that video is becoming more of an opt-in experience as opposed to a necessity for those forced to watch ad content on different social networks. In different verticals, such as automotive, apparel and food, social video content is especially popular. More than 266 million total views were dedicated to the automotive industry and an additional 129.7 million went to the apparel and accessories sector. Companies using social media marketing to complement their custom content campaigns can leverage this trend by making video marketing a part of their strategy. Engaging video content is expected to become more valuable moving forward, with prospects viewing content from several different devices, especially smartphones and tablets. Brafton recently reported that Google, which owns YouTube, has established a paid video ad platform to serve content on the website. Continue reading
