Tag Archives: year
Facebook crowned popularity queen of 2012
As Twitter, Facebook, Pinterest and LinkedIn huddled around the stage at the Social Media Marketing Prom, they patiently waited to find out who would be crowned the popularity queen of 2012. Although other social media sites saw great success in 2012, not one rivaled the popularity of Facebook, evident from its presence as the top search query and the most viewed Wikipedia page of the year. To the joy of Facebook-lovers around the world, Facebook was given the star-studded crown, causing content marketers to reassess their strategies and make the platform a priority. According to Toolserver.org’s recent list of the most viewed sites on online encyclopedia, Wikipedia, Facebook owned the top spot. Facebook saw 32,647,942 views in 2012 Continue reading
Optimize content to engage in social holiday chit-chat
This season, Digitas and Brandwatch have made a gift that could keep giving for all marketers by analyzing 2.6 million conversations on social media sites, revealing a number of trends surrounding holiday shopping. To drive sales and marketing initiatives this December, content marketers should focus on joining in on the conversations through quality, custom content as part of social media marketing campaigns. What’s the chit-chat this year?This December, online shopping is projected to reach an all-time high, and Americans from coast to coast are buying – and gift gabbing – online. Continue reading
Lack of resources is biggest B2B content marketing challenge
Content marketing is an increasingly popular practice in the B2B world. As an essential component in lead generation, blog content engages with prospective clients throughout the sales cycle, and well-written copy can often help businesses appeal to a broader audience. However, recent reports suggest B2B marketers continue to struggle with publishing enough custom content, even with a significant percentage of companies embracing the practice. Curata published its “B2B Marketing Trends 2012 Report,” which found that 87 percent of U.S. Continue reading
Did content marketing predictions for 2012 come true?
Last December, the Content Marketing Institute called for predictions about the state of content marketing for the coming year, resulting in a number of ideas that came to fruition as well as some others that weren’t brought to light. Reviewing content trends that did (or didn’t) take off in 2012 can help marketers consider where to allocate their budgets in 2013. Paul Conley correctly predicted that advertising and public relations agencies would recognize the benefits of content marketing and begin making moves toward the strategy. Continue reading
Attract shoppers with Pinterest this season
Facebook users are less likely to buy based on their site activity than Pinterest users, directing marketers to the point of pinning this holiday season. Retailers and marketers can use pins to influence buying decisions, especially when shoppers are expected to make holiday purchases online. Pinterest users are 79 percent more likely to purchase based on what they find on the platform than those on Facebook, according to a study by Steelhouse. This data comes alongside a recent survey by PriceGrabber that revealed only 46 percent of consumers expect to visit stores this year, down two points from 2011. Americans are opting for mobile and internet shopping (and shopping research), making a Pinterest presence a priority for marketers Continue reading
