Tag Archives: video
PDFs: The free takeaway that tracks leads
Brands engaging in content marketing look to broaden their outreach efforts by distributing a wide array of media. In fact, the Content Marketing Institute notes that B2C marketers often use an average of 12 tactics to reach their audiences with targeted content. For creatives looking to bring new angles into their content creation programs, there are several emerging types of media that beg for attention, and video, infographic marketing and even PDFs bring new skill sets to the drawing board. PDFs: What can they do?A recent report from PR Newswire evaluated press releases published to the web that include downloadable files like PDFs. Continue reading
YouTube video content clips for more clicks
When marketers think of which social media platforms they should use to reach audiences, Facebook, Twitter and Pinterest are often what come to mind, but YouTube should also be in consideration. According to ReelSEO, YouTube reaches about 39 countries and hosts videos in 59 languages, making it an expansive network that speaks to a variety of people. Marketers who learn to leverage YouTube’s power can benefit from the site’s easy sharing capabilities and its social atmosphere. As Brafton reported, both female and male audiences respond well to video content in SERPs, and with Google controlling YouTube, the search engine makes sure a few clips show up in appropriate results when possible. Continue reading
Video budgets to hit $8 billion by 2016: Get in the game now
Diverse content portfolios offer web users an array of media types that educate throughout the sales pretzel. Now that consumers are admittedly spending longer periods of time researching before they buy, marketers must develop content marketing strategies that engage with people throughout the purchase cycle, and video marketing may be the solution. According to eMarketer’s “Video Advertising Benchmarks: Key Data, Trends and Metrics” report, the digital video audience is growing in both number and time spent viewing. This trend should encourage professionals to invest resources toward video content. The eMarketer report projects there will be 201.4 million digital video viewers by 2014 – about 76.9 percent of the overall internet user population in the United States Continue reading
Is branded video content the way of the future?
As Brafton has reported, consumers watched more than 11 billion online video ads in October 2012. This is a significant uptick from September’s 9.4 billion, as highlighted by comScore, and begs for marketers to question whether or not they have an effective video marketing strategy in place to accommodate the increase in video ad viewership. The recent comScore data mirrors the findings of Ooyala’s Q3 2012 Global Video Index, which found that consumers are watching more online videos and spending longer periods of time viewing clips. The source suggests acceptance of longer video content ads leads to new promotional opportunities that few brands have yet to fully realize. Ooyala discovered an increase in the percentage of consumers viewing live and long-form video content across devices on a quarter-over-quarter basis. Continue reading
Rising video content consumption calls for marketing investment
In an effort to engage with consumers across several channels, marketers have expanded their content marketing efforts to include video content, and demand for web videos continues to catch on. According to comScore’s October Video Metrix report, 183 million U.S. internet users viewed online videos last month. The study showed that those viewers watched approximately 37 billion online videos over the month, including 11 billion video ads. In fact, comScore found that 88 percent of total U.S Continue reading
