Tag Archives: twitter
Follow leaders who take care of brands’ social media reputations
Brands around the country are working to develop online presences that connect with target audiences and reveal their sites in SERPs, but just how much do CEOs care about their brands’ reputation on social media sites like Facebook, Twitter, Pinterest and LinkedIn? According to data released by Zeno, many CEOs neglect to spend time fostering positive reputations on social sites, giving an opportunity to brand leaders and content marketers who invest in how prospects perceive companies. CEOs neglect to consider social reputations Zeno reported that 29 percent of CEOs do not consider their companies’ social media reputation when making decisions regarding the company, while only 28 percent always consider how a decision will affect a social reputation. B2C companies were much more likely to consider reputation on social sites, though only 30 percent are constantly thinking about social perceptions. In contrast, 43 percent of B2B brands never consider social media reputation. Additionally, B2B companies were much less likely to defend reputations online. Continue reading
Twitter- brands gain leads, world leaders get votes
Marketers, industry leaders, teenagers, bloggers and consumers use Twitter to follow brands, friends, family, celebrities, news sources and world leaders, as the platform allows for real-time interaction. According to The Digital Policy Council’s “World Leaders on Twitter Ranking Report,” three out of four head of states connect with citizens using Twitter. World leaders – 123 of them from 164 countries – have Twitter accounts under their names or through official government offices. Twitter adoption among head of states grows World leaders are not only working to distribute information on Twitter, but they’re doing so at an increasing rate. According to DPC, these new figures represent a 78 percent increase in the use of Twitter from 2011 to 2012. President Barack Obama leads the way with 24 million followers, followed by President Hugo Chavez of Venezuela and President Abdullah Gul of Turkey Continue reading
CEOs join marketers and consumers on social media
Marketers and consumers are familiar with sites like Facebook, Twitter, Pinterest and LinkedIn, spending time connecting with prospective customers, friends, family and favorite brands. They’re not alone – CEOs from Inc. 500 and Fortune 500 companies are creating accounts, posting status updates, pictures, Tweets and more, according to the “Social CEO Showdown Report,” conducted by CEO. CEO’s social presence can bring success Content marketers should take note of CEO’s research, which shows that a powerful individual’s presence on social media sites can bring success to a company. Continue reading
Facebook marketing continues to drive the most social chatter
For many Americans, social media networks like Facebook are sources of entertainment, while brands continue to push marketing material on users. The result of this obvious disconnect between what consumers look for on social platforms and what marketers publish remains an obstacle that professionals must overcome. Of course, social media marketing is an inevitable practice, so consumers should also alter their perception of what Facebook, Twitter and every other platform will look like moving forward. In early 2012, several early adopters of Facebook stores closed their doors, which influenced other brands that considered entering the world of fcommerce (Facebook commerce). However, social media can help brands build awareness and loyalty, as long as marketers understand how to put custom content in front of consumers without annoying them too greatly. It all starts with a strategic social media content creation game plan and a clear understanding of the type of media that grabs consumers’ attention Continue reading
More progress will come to social media marketing in 2013
While the internet hasn’t evolved into a new entity, more people use it for research and entertainment purposes this year than in previous time periods. However, social media continues to be one area in which the web has expanded rapidly over the past 12 months, with networks gaining speed as they head into the new year. According to a new report from Forrester Research, as relayed by Mashable, 79 percent of online Americans access the internet daily and for longer periods of time. As for the activities of these consumers, engaging with brands via social media claimed a top spot. The data also shows that 45 percent of social media users say that they interacted with brands through these platforms over the previous three months. Continue reading
