Tag Archives: study
Ninety-two percent of mobile video viewers share content
Marketers know that adopting new promotional techniques early on gives them advantages over their competitors. The challenge comes when taking the leap of faith and funneling resources toward a practice that’s not fully realized. For example, Americans watch and share video content often, but few brands have advanced video marketing campaigns. As 2013 develops, businesses may realize that visual media will have an impact in the digital world this year. Brands must have an idea of how they’ll produce and distribute consistent video media in the near future. Video content: It’s not a trend anymore Recently, Cisco Internet Business Solutions Group studied the trends and behaviors of 1,152 video consumers in the United States Continue reading
Facebook marketing continues to drive the most social chatter
For many Americans, social media networks like Facebook are sources of entertainment, while brands continue to push marketing material on users. The result of this obvious disconnect between what consumers look for on social platforms and what marketers publish remains an obstacle that professionals must overcome. Of course, social media marketing is an inevitable practice, so consumers should also alter their perception of what Facebook, Twitter and every other platform will look like moving forward. In early 2012, several early adopters of Facebook stores closed their doors, which influenced other brands that considered entering the world of fcommerce (Facebook commerce). However, social media can help brands build awareness and loyalty, as long as marketers understand how to put custom content in front of consumers without annoying them too greatly. It all starts with a strategic social media content creation game plan and a clear understanding of the type of media that grabs consumers’ attention Continue reading
PSA: Luxury brands – it’s time to use content marketing to reach prospects
As Brafton has reported, affluent consumers use social media to engage with like-minded peers, share opinions among networks and connect with new business partners. However, high-brow consumers were also more likely to keep their social media lives private and hidden from plain view. Marketers who want to reach prospects with significant spending powers through social media content have to work harder to breakthrough certain barriers, but a new study conducted by Martini Media in conjunction with comScore suggests affluent consumers embrace online marketing and shopping more today than ever before. According to the study from Martini Media, affluents – buyers with annual household incomes greater than $100,000 – engaged in online holiday shopping in droves this year. In fact, the purchases made by this demographic were from luxury brands, which demonstrate that people have developed even greater trust with online shopping Continue reading
Custom content helps ‘Chief Family Officers and Girlfriends on the Go’
Brands that produce and promote products directed toward female audiences may need to alter their approach to marketing, a new study by Time Warner Cable and Ipsos MediaCT suggests. Recently, the two agencies joined forces and conducted a study of 3,800 women nationwide to determine their feelings, behaviors and media consumption. The report focused on Chief Family Officers (CFOs) and Girlfriends on the Go (GOGs). The former are females with a median age of 38, half of them are married with children and more than half work Continue reading
Search marketing challenges suggests brands need some help
A report from Forrester found that search marketers currently face a number of challenges that they plan to address in the next two years. Developing an effective strategy to stand out is increasingly difficult given the myriad factors associated with search rankings. According to the study, 65 percent of respondents said integrating other channels into a search strategy is major concern. Social media marketing and website content play important roles in a company’s presence within on Google, Bing and others, and marketers struggle to align their efforts with an integrated strategy. Continue reading
