Tag Archives: social
Marketers need web analytics, but which benchmarks should they read?
Analytics are the only way to tell if content marketing and social media marketing initiatives generate traffic increases and improve PageRank in SERPS. SEOmoz recently conducted a survey of 780 marketers and site readers, finding out what data marketers embrace as they strive to develop SEO strategies that can improve brand lift. According to the survey, marketers prefer web analytics data that helps them optimize, audit and report about user behavior. Continue reading
Consumers connect with brands through Facebook social logins
While people actively log into their social media accounts to update their Facebook statuses or share content with connections within their circles via Google+, Americans use these platforms to engage with secondary sites, too. According to Janrain, 87 percent of people register for accounts on websites using existing social network or email identities. The process, also known as social login, helps solve the challenge websites face when encouraging prospects to register for their services via traditional methods – users just don’t want to fill out any more forms. This technology gives people the chance to bypass sign up forms using Facebook, Google+ or other accounts Continue reading
Follow leaders who take care of brands’ social media reputations
Brands around the country are working to develop online presences that connect with target audiences and reveal their sites in SERPs, but just how much do CEOs care about their brands’ reputation on social media sites like Facebook, Twitter, Pinterest and LinkedIn? According to data released by Zeno, many CEOs neglect to spend time fostering positive reputations on social sites, giving an opportunity to brand leaders and content marketers who invest in how prospects perceive companies. CEOs neglect to consider social reputations Zeno reported that 29 percent of CEOs do not consider their companies’ social media reputation when making decisions regarding the company, while only 28 percent always consider how a decision will affect a social reputation. B2C companies were much more likely to consider reputation on social sites, though only 30 percent are constantly thinking about social perceptions. In contrast, 43 percent of B2B brands never consider social media reputation. Additionally, B2B companies were much less likely to defend reputations online. Continue reading
CEOs join marketers and consumers on social media
Marketers and consumers are familiar with sites like Facebook, Twitter, Pinterest and LinkedIn, spending time connecting with prospective customers, friends, family and favorite brands. They’re not alone – CEOs from Inc. 500 and Fortune 500 companies are creating accounts, posting status updates, pictures, Tweets and more, according to the “Social CEO Showdown Report,” conducted by CEO. CEO’s social presence can bring success Content marketers should take note of CEO’s research, which shows that a powerful individual’s presence on social media sites can bring success to a company. Continue reading
Facebook crowned popularity queen of 2012
As Twitter, Facebook, Pinterest and LinkedIn huddled around the stage at the Social Media Marketing Prom, they patiently waited to find out who would be crowned the popularity queen of 2012. Although other social media sites saw great success in 2012, not one rivaled the popularity of Facebook, evident from its presence as the top search query and the most viewed Wikipedia page of the year. To the joy of Facebook-lovers around the world, Facebook was given the star-studded crown, causing content marketers to reassess their strategies and make the platform a priority. According to Toolserver.org’s recent list of the most viewed sites on online encyclopedia, Wikipedia, Facebook owned the top spot. Facebook saw 32,647,942 views in 2012 Continue reading
