Tag Archives: social-media
Marketers make content marketing a priority in 2013
Content marketing – the whole realm of it – from social media marketing to SEO content to blogs, continues to grow, according to the “Quarterly Digital Intelligence Briefings: Digital Trends for 2013″ survey, conducted by Econsultancy. In today’s digital environment, brands can’t afford to be slow on the uptake, which causes marketers to develop content marketing strategies quickly for 2013. Content marketing, the top priority Marketers are adjusting their focus to make content marketing and conversion rate optimization a priority in the coming year. In fact, it emerged as the dominating priority for marketers in Econsultancy’s survey. Moving forward, marketers must work tirelessly to generate custom content, develop SEO strategies and position themselves as thought leaders on social media sites. Continue reading
Consumers connect with brands through Facebook social logins
While people actively log into their social media accounts to update their Facebook statuses or share content with connections within their circles via Google+, Americans use these platforms to engage with secondary sites, too. According to Janrain, 87 percent of people register for accounts on websites using existing social network or email identities. The process, also known as social login, helps solve the challenge websites face when encouraging prospects to register for their services via traditional methods – users just don’t want to fill out any more forms. This technology gives people the chance to bypass sign up forms using Facebook, Google+ or other accounts Continue reading
Facebook marketing continues to drive the most social chatter
For many Americans, social media networks like Facebook are sources of entertainment, while brands continue to push marketing material on users. The result of this obvious disconnect between what consumers look for on social platforms and what marketers publish remains an obstacle that professionals must overcome. Of course, social media marketing is an inevitable practice, so consumers should also alter their perception of what Facebook, Twitter and every other platform will look like moving forward. In early 2012, several early adopters of Facebook stores closed their doors, which influenced other brands that considered entering the world of fcommerce (Facebook commerce). However, social media can help brands build awareness and loyalty, as long as marketers understand how to put custom content in front of consumers without annoying them too greatly. It all starts with a strategic social media content creation game plan and a clear understanding of the type of media that grabs consumers’ attention Continue reading
Digital marketing budgets of 2013 exposed
With the holiday season almost over, the groundwork for next year’s budget must be drafted. For marketers looking to increase spending on digital outreach channels, it may be worthwhile to look at where other organizations plan to funnel resources in 2013. Both B2B and B2C brands indicate that they will increase spending on avenues like search engine optimization, pay-per click advertising, social media marketing and content marketing. Continue reading
PSA: Luxury brands – it’s time to use content marketing to reach prospects
As Brafton has reported, affluent consumers use social media to engage with like-minded peers, share opinions among networks and connect with new business partners. However, high-brow consumers were also more likely to keep their social media lives private and hidden from plain view. Marketers who want to reach prospects with significant spending powers through social media content have to work harder to breakthrough certain barriers, but a new study conducted by Martini Media in conjunction with comScore suggests affluent consumers embrace online marketing and shopping more today than ever before. According to the study from Martini Media, affluents – buyers with annual household incomes greater than $100,000 – engaged in online holiday shopping in droves this year. In fact, the purchases made by this demographic were from luxury brands, which demonstrate that people have developed even greater trust with online shopping Continue reading
