Tag Archives: social media
Marketers need web analytics, but which benchmarks should they read?
Analytics are the only way to tell if content marketing and social media marketing initiatives generate traffic increases and improve PageRank in SERPS. SEOmoz recently conducted a survey of 780 marketers and site readers, finding out what data marketers embrace as they strive to develop SEO strategies that can improve brand lift. According to the survey, marketers prefer web analytics data that helps them optimize, audit and report about user behavior. Continue reading
Achieve more with less using content marketing
Business owners have begun to transition some of their marketing spend toward digital channels to reach prospective and current customers. Because the internet has become an effective way for companies to extend their reach and build rapport with consumers, brands must identify practices that show consistent ROI. For a growing percentage of businesses, content marketing has stood out in a crowded sector, and its use will increase moving forward. However, according to The Design Industry Voice report, 90 percent of digital and design agencies say they believe their clients expect more work for less money. In effect, 80 percent of survey respondents have indicated client budgets have reduced by more than 70 percent over the past 12 months. Continue reading
Lonely Americans turn to Facebook
Students at the University of Arizona were asked about their Facebook habits in order to determine if updating accounts affected their moods. According to the report conducted by Psychology Researcher Fenne große Deters from the Universitat Berlin, college students who post more status updates throughout the week feel less lonely, even if no one “Likes” or comments on their posts. The study evaluated approximately 100 undergraduates, all of whom actively used Facebook prior to the study, and looked into how the act of publishing original status updates to the social network led to higher rates of happiness. Continue reading
Ninety-two percent of mobile video viewers share content
Marketers know that adopting new promotional techniques early on gives them advantages over their competitors. The challenge comes when taking the leap of faith and funneling resources toward a practice that’s not fully realized. For example, Americans watch and share video content often, but few brands have advanced video marketing campaigns. As 2013 develops, businesses may realize that visual media will have an impact in the digital world this year. Brands must have an idea of how they’ll produce and distribute consistent video media in the near future. Video content: It’s not a trend anymore Recently, Cisco Internet Business Solutions Group studied the trends and behaviors of 1,152 video consumers in the United States Continue reading
Content creation for Yahoo! a must in 2013
Content marketing relies heavily on search engine results, and Google and Bing tend to grab the majority of professionals’ attention over the course of any given month. While brands spend countless hours trying to understand Google’s algorithms and endless days attempting to figure out Bing’s unique features, Yahoo! quietly goes about its business. Of course, the search engine shouldn’t be overlooked completely by marketers, especially with the company rolling out new features and site designs just in time for the new year. In November, Yahoo Continue reading
