Tag Archives: research
Ninety-two percent of mobile video viewers share content
Marketers know that adopting new promotional techniques early on gives them advantages over their competitors. The challenge comes when taking the leap of faith and funneling resources toward a practice that’s not fully realized. For example, Americans watch and share video content often, but few brands have advanced video marketing campaigns. As 2013 develops, businesses may realize that visual media will have an impact in the digital world this year. Brands must have an idea of how they’ll produce and distribute consistent video media in the near future. Video content: It’s not a trend anymore Recently, Cisco Internet Business Solutions Group studied the trends and behaviors of 1,152 video consumers in the United States Continue reading
More progress will come to social media marketing in 2013
While the internet hasn’t evolved into a new entity, more people use it for research and entertainment purposes this year than in previous time periods. However, social media continues to be one area in which the web has expanded rapidly over the past 12 months, with networks gaining speed as they head into the new year. According to a new report from Forrester Research, as relayed by Mashable, 79 percent of online Americans access the internet daily and for longer periods of time. As for the activities of these consumers, engaging with brands via social media claimed a top spot. The data also shows that 45 percent of social media users say that they interacted with brands through these platforms over the previous three months. Continue reading
Four B2B content marketing challenges killing ROI
Content marketing is an increasingly prominent strategy, used by brands in virtually every industry to get people on their sites and convert visitors. With adoption at a tipping point, the biggest challenges brands need to overcome are becoming clearer. As content creation becomes even more essential for lead generation, marketers must learn to navigate rough waters and come out on the other side successful. Recent reports showed that marketers consider producing enough content, producing original content, lacking resources and ineffectively measuring ROI as top content creation challenges moving into 2013 Continue reading
Deliver branded content to meet consumers’ needs
Content marketing continues to expand its reach and educate consumers. According to a November 2012 report from nRelate entitled “Behavior Shift: Getting Content in Front of Consumers,” 92 percent of adults read and search for content online. These internet users spend approximately 7.2 hours a week looking for content, and their average session includes three to four blog content articles and two or three video content pieces. Forty-eight percent are more likely to click on related content after reading and engaging with a post. Continue reading
Do ‘fat fingers’ inflate mobile content clicks?
To deny the growing power of mobile technology would put marketers at a disadvantage, but allocating an overwhelming amount of resources toward mobile search marketing might prove wasteful, especially with reports indicating clickthrough rates (CTRs) on mobile ads are often accidental. IHS iSuppli recently estimated that 17 million 7-inch tablets shipped in 2011 and the agency projects that the total amount in 2012 will reach 34 million worldwide. IHS iSuppli goes on to say, that by 2013, the number will have doubled. Continue reading
