Tag Archives: platform
More progress will come to social media marketing in 2013
While the internet hasn’t evolved into a new entity, more people use it for research and entertainment purposes this year than in previous time periods. However, social media continues to be one area in which the web has expanded rapidly over the past 12 months, with networks gaining speed as they head into the new year. According to a new report from Forrester Research, as relayed by Mashable, 79 percent of online Americans access the internet daily and for longer periods of time. As for the activities of these consumers, engaging with brands via social media claimed a top spot. The data also shows that 45 percent of social media users say that they interacted with brands through these platforms over the previous three months. Continue reading
Instagram unveils new social marketing opportunities with profile pages
Instagram allows for the creation of custom content that is engaging, unique and exceptionally cool. The mobile application has seen immense success as a social media platform, but the platform is now gracing the web with personal internet profiles. Marketers should take heed and consider making Instagram part of their social media marketing strategy, especially as 54 percent of leading brands are already sharing photos using the tool, according to a report conducted by Simply Measured. Instagram announced its new internet profile pages on its blog on Tuesday, November 6, noting that the ability to view profiles on web browsers will allow users to easily find others to follow. The company didn’t discuss plans to differentiate between branded pages and personal profiles, but it illustrated how easy it would be to find Nike’s page using the new capability. Users can simply type in “instagram.com/nike” and be directed to the company’s photo sharing profile, suggesting all brands can have custom URLs that match their account names. Continue reading
Mobile optimization attracts views for news content marketing
A report from comScore suggests optimizing sites for mobile has become a competitive necessity for companies using industry news content marketing. The study highlights the continued trend of Americans accessing news and other information on tablets. According to comScore, 37.1 percent of tablet users accessed newspapers on their devices between June and August 2012. Similarly, almost 40 percent read magazines and other publications during the same time period. For marketers targeting adults aged 25 to 34, news content fully available on the mobile web is increasingly important. This age group accounted for the largest proportion of readership with 27.4 percent of respondents saying they access news content on tablets Continue reading
Social marketing alert: Facebook tops 1 billion active users
Facebook announced on Thursday that it has surpassed the 1 billion-user mark, and the company unveiled a new television commercial to commemorate the milestone. Since its launch in 2004, Facebook has undergone a series of transformations, but the goal of helping people connect continues to drive innovation from the company. For marketers, 2012 has been a good year for social media marketing on the platform as the company released new features and capability aimed at improving delivery of relevant content to fans. Meanwhile, consumer growth has continued with users from around the world relying on the platform to keep in touch with friends, meet new people and learn more about businesses Continue reading
LinkedIn marketing proves valuable for smaller companies
A report from eMarketer suggests that LinkedIn has become an ideal addition to social media marketing strategies for smaller companies in the United States. According to the report, 6.8 million U.S. small businesses maintain a presence on the professional social network. Continue reading
