Tag Archives: mobile
Pinterest: The key to reaching female audiences online
Brands attempt to clearly identify their target audiences by creating unique personas that represent the characteristics, behaviors and desires of these specific groups of people. These profiles help marketers craft campaigns that reach wider audiences, communicating value propositions that encourage conversions. However, a new survey conducted by Insights in Marketing, LLC’s i-on-Women team found that 91 percent of American females do not feel as though brands are promoting products or services effectively. This trend comes despite the fact that women control more than 80 percent of purchases, meaning that marketers are missing numerous opportunities to increase transactions. The study, which surveyed 1,300 women, found that even top brands struggle to market their products to female consumers effectively Continue reading
Marketers should take heed as consumers turn to smartphones this holiday season
While ringing jingle bells and decking halls with garlands, consumers are expecting to use their smartphones and tablets for shopping this holiday season, according to research from Prosper Mobile Insights. Mobile users – 55 percent of them – anticipated turning to their devices to research, browse and purchase products and services. With so many consumers turning to mobile, B2C content marketers should optimize website content accordingly, making infographics, photos and blog posts mobile-friendly. This finding is consistent with earlier data from ThinkWith Google, which showed that consumers are turning to mobile devices more than ever before. In the 2012 holiday season, 4 out of 5 consumers who own a smartphone or tablet expect to use their devices to help compare prices, find store locations, look for coupons and read reviews. Not only should inspiring, custom content be accessible via mobile this holiday season, but it should also be optimized for local search Continue reading
Do ‘fat fingers’ inflate mobile content clicks?
To deny the growing power of mobile technology would put marketers at a disadvantage, but allocating an overwhelming amount of resources toward mobile search marketing might prove wasteful, especially with reports indicating clickthrough rates (CTRs) on mobile ads are often accidental. IHS iSuppli recently estimated that 17 million 7-inch tablets shipped in 2011 and the agency projects that the total amount in 2012 will reach 34 million worldwide. IHS iSuppli goes on to say, that by 2013, the number will have doubled. Continue reading
Instagram unveils new social marketing opportunities with profile pages
Instagram allows for the creation of custom content that is engaging, unique and exceptionally cool. The mobile application has seen immense success as a social media platform, but the platform is now gracing the web with personal internet profiles. Marketers should take heed and consider making Instagram part of their social media marketing strategy, especially as 54 percent of leading brands are already sharing photos using the tool, according to a report conducted by Simply Measured. Instagram announced its new internet profile pages on its blog on Tuesday, November 6, noting that the ability to view profiles on web browsers will allow users to easily find others to follow. The company didn’t discuss plans to differentiate between branded pages and personal profiles, but it illustrated how easy it would be to find Nike’s page using the new capability. Users can simply type in “instagram.com/nike” and be directed to the company’s photo sharing profile, suggesting all brands can have custom URLs that match their account names. Continue reading
Mobile optimization attracts views for news content marketing
A report from comScore suggests optimizing sites for mobile has become a competitive necessity for companies using industry news content marketing. The study highlights the continued trend of Americans accessing news and other information on tablets. According to comScore, 37.1 percent of tablet users accessed newspapers on their devices between June and August 2012. Similarly, almost 40 percent read magazines and other publications during the same time period. For marketers targeting adults aged 25 to 34, news content fully available on the mobile web is increasingly important. This age group accounted for the largest proportion of readership with 27.4 percent of respondents saying they access news content on tablets Continue reading
