Tag Archives: marketzine
Marketers need web analytics, but which benchmarks should they read?
Analytics are the only way to tell if content marketing and social media marketing initiatives generate traffic increases and improve PageRank in SERPS. SEOmoz recently conducted a survey of 780 marketers and site readers, finding out what data marketers embrace as they strive to develop SEO strategies that can improve brand lift. According to the survey, marketers prefer web analytics data that helps them optimize, audit and report about user behavior. Continue reading
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
Customer loyalty develops from quality custom content
Content marketing has become the foundation of successful online presences. Nearly every business – large or small – uses custom content to give their brands voices on the web, speaking to potential customers each time a new article goes live. If organizations want to strengthen customer relationships through creative content, articles must be engaging to foster loyalty and company culture. While a high percentage of marketers know their content marketing strategies lead to favorable outcomes, developing effective game plans that facilitate engagement remains the greatest challenge. According to the Content Marketing Institute, 86 percent of B2C companies use branded content to reach new and existing customers, using an average of 12 tactics. Continue reading
PPC gets a bigger piece of the pie in 2013
When marketers are developing their 2013 strategies, their attention may go toward content marketing, social media marketing and video content creation. However, brands should not forget that pay-per click (PPC) efforts continue to offer valuable results to businesses, and companies should dedicate some amount of resource to the practice. According to Webmarketing123′s “State of Digital Marketing 2012″ report, 54 percent of B2B companies and 22 percent of B2C marketers say that lead generation remains their top priority moving into 2013. Continue reading
Where’s your traffic from? Top referral sources are specific to domains
A large part of a content marketer’s efforts are put into generating custom content that can optimize a site to be found in SERPs. Brands need to be revealed in organic search through SEO initiatives, but also through referrals from other websites. New research from Conductor shows that referral traffic is a big player in how web users get to websites, but that individual domains see differing results. Conductor analyzed the referral traffic of fifty B2C and B2B websites, finding that top 10 percent of referral domains (excluding search) drive 91 percent of the referring traffic. The figure jumps to 98 percent when organic search is included as a traffic referrer. Continue reading
