Tag Archives: marketing
Marketers make content marketing a priority in 2013
Content marketing – the whole realm of it – from social media marketing to SEO content to blogs, continues to grow, according to the “Quarterly Digital Intelligence Briefings: Digital Trends for 2013″ survey, conducted by Econsultancy. In today’s digital environment, brands can’t afford to be slow on the uptake, which causes marketers to develop content marketing strategies quickly for 2013. Content marketing, the top priority Marketers are adjusting their focus to make content marketing and conversion rate optimization a priority in the coming year. In fact, it emerged as the dominating priority for marketers in Econsultancy’s survey. Moving forward, marketers must work tirelessly to generate custom content, develop SEO strategies and position themselves as thought leaders on social media sites. Continue reading
Achieve more with less using content marketing
Business owners have begun to transition some of their marketing spend toward digital channels to reach prospective and current customers. Because the internet has become an effective way for companies to extend their reach and build rapport with consumers, brands must identify practices that show consistent ROI. For a growing percentage of businesses, content marketing has stood out in a crowded sector, and its use will increase moving forward. However, according to The Design Industry Voice report, 90 percent of digital and design agencies say they believe their clients expect more work for less money. In effect, 80 percent of survey respondents have indicated client budgets have reduced by more than 70 percent over the past 12 months. Continue reading
CEOs join marketers and consumers on social media
Marketers and consumers are familiar with sites like Facebook, Twitter, Pinterest and LinkedIn, spending time connecting with prospective customers, friends, family and favorite brands. They’re not alone – CEOs from Inc. 500 and Fortune 500 companies are creating accounts, posting status updates, pictures, Tweets and more, according to the “Social CEO Showdown Report,” conducted by CEO. CEO’s social presence can bring success Content marketers should take note of CEO’s research, which shows that a powerful individual’s presence on social media sites can bring success to a company. Continue reading
PPC gets a bigger piece of the pie in 2013
When marketers are developing their 2013 strategies, their attention may go toward content marketing, social media marketing and video content creation. However, brands should not forget that pay-per click (PPC) efforts continue to offer valuable results to businesses, and companies should dedicate some amount of resource to the practice. According to Webmarketing123′s “State of Digital Marketing 2012″ report, 54 percent of B2B companies and 22 percent of B2C marketers say that lead generation remains their top priority moving into 2013. Continue reading
Did marketers miss the marriage of social media and SEO content?
Marketers talk a lot about the marriage of content marketing and SEO practices, saying one cannot exist without the other, but social media marketing should also be included in the conversation. According to Econsultancy contributor Jennifer Dunphy, social media content and SEO content have converged to create a union of technology and methodology. At one point in time, SEO existed in a different realm than social media or content marketing. In fact, of brands that engaged in all three, separate strategies were developed for each, and budgets were also divided up accordingly Continue reading
