Tag Archives: marketing-survey
Companies shifting to create content marketing that appeals to consumers over search engines
A recent Digital Content Marketing Survey relayed by the CMI reveals that businesses are changing their focus to ensure that website content is written with the user in mind instead of prioritizing content’s appeal to search engines. According to the survey, 18 percent of respondents said is critical that content is developed purely for readers. Just 3 percent said their SEO content should be developed to prioritize search-friendliness above user experience. Thirty-seven percent landed somewhere in the middle, looking for content that is appealing to consumers and search crawlers alike. As content marketing has become a critical part of web campaigns for businesses, the espoused best practices have changed. More content on the web has driven the development of search quality algorithms (including Google ‘s Panda) to promote only high-quality websites and give SEO rewards to sites that focus on the user Continue reading
87 percent of companies planning online content marketing investment
Brandpoint’s 2012 Digital Content Marketing Survey found that businesses are looking to improve their use of content marketing by outsourcing their efforts in the next 12 months. Many have turned to content marketing experts in the past and seen enough benefits to further their efforts moving forward. Seventy percent plan to outsource at least one form of content in the coming months, and only 13 percent do not outsource online content marketing initiatives. Continue reading
