Tag Archives: marin-software
Facebook tests Subscribe button for Pages, could amplify social marketing reach
Marketing Land reported that Facebook is currently testing a new Subscribe feature for business Pages on the site. The tool was previously available for writers, celebrities and others who share content on the platform, but rolling it out to business Pages places a strong focus on organic social media marketing content. Facebook confirmed to Marketing Land that it is currently in the early stages of rolling out the feature, which allows users to access the content shared by a company without Liking the page altogether. The potential meaning of this move for marketers is unclear, as the Like functionality was still visible on the spotted test of the Subscribe button. Still, more options to connect users with branded content (whether or not they’re ready to commit to “Liking” and advocating a company) is likely good news. In 2012, Facebook has been aggressive in developing new tools for marketers on the website. Shifting the focus from its ad slots to content that appears within users’ news feeds has helped Facebook increase the visibility of social media marketing material for companies on the site. Brafton recently highlighted a report from Marin Software that found one Facebook marketing development has already helped marketers boost clickthrough rates on the site. According to the report, Sponsored Stories have led to a 20 percent increase in CTRs since marketers starting using them. Continue reading
Tablet ad click numbers demonstrate need for mobile-friendly sites, content
A report from Marin Software found that the amount of web activity on tablets has grown, as the share of ad clicks in its network from the handsets increased from March to June. In March, Marin found that 6 percent of the clicks in its network came from tablets, and this number grew to 8 percent in June. In general, the tablet market has grown substantially in the last half year, and marketers are adjusting their campaigns to the habits of these users. Making site alterations aimed at ensuring content is entirely accessible to tablet owners is critical, especially as their web behavior make them ideal targets for content marketing campaigns. Continue reading
Sponsored Stories boost companies’ Facebook marketing CTR 20 percent
A report from Marin Software found that the addition of Sponsored Stories has helped companies using Facebook marketing find more value for the money they spend on paid social content. According to the study, Sponsored Stories have resulted in more attention for promoted content on Facebook, as brands can insert relevant content into the news feeds of their fans. Previously, companies struggled to demonstrate ROI from their paid social content. Continue reading
