Tag Archives: internet marketing
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
Achieve more with less using content marketing
Business owners have begun to transition some of their marketing spend toward digital channels to reach prospective and current customers. Because the internet has become an effective way for companies to extend their reach and build rapport with consumers, brands must identify practices that show consistent ROI. For a growing percentage of businesses, content marketing has stood out in a crowded sector, and its use will increase moving forward. However, according to The Design Industry Voice report, 90 percent of digital and design agencies say they believe their clients expect more work for less money. In effect, 80 percent of survey respondents have indicated client budgets have reduced by more than 70 percent over the past 12 months. Continue reading
PPC gets a bigger piece of the pie in 2013
When marketers are developing their 2013 strategies, their attention may go toward content marketing, social media marketing and video content creation. However, brands should not forget that pay-per click (PPC) efforts continue to offer valuable results to businesses, and companies should dedicate some amount of resource to the practice. According to Webmarketing123′s “State of Digital Marketing 2012″ report, 54 percent of B2B companies and 22 percent of B2C marketers say that lead generation remains their top priority moving into 2013. Continue reading
More progress will come to social media marketing in 2013
While the internet hasn’t evolved into a new entity, more people use it for research and entertainment purposes this year than in previous time periods. However, social media continues to be one area in which the web has expanded rapidly over the past 12 months, with networks gaining speed as they head into the new year. According to a new report from Forrester Research, as relayed by Mashable, 79 percent of online Americans access the internet daily and for longer periods of time. As for the activities of these consumers, engaging with brands via social media claimed a top spot. The data also shows that 45 percent of social media users say that they interacted with brands through these platforms over the previous three months. Continue reading
PDFs: The free takeaway that tracks leads
Brands engaging in content marketing look to broaden their outreach efforts by distributing a wide array of media. In fact, the Content Marketing Institute notes that B2C marketers often use an average of 12 tactics to reach their audiences with targeted content. For creatives looking to bring new angles into their content creation programs, there are several emerging types of media that beg for attention, and video, infographic marketing and even PDFs bring new skill sets to the drawing board. PDFs: What can they do?A recent report from PR Newswire evaluated press releases published to the web that include downloadable files like PDFs. Continue reading
