Tag Archives: feature
New Facebook Global Pages framework help marketers tailor content to specific regions
Global brands with presences in multiple nations and regions can now develop localized Facebook Pages for their customers around the world. According to a release from Facebook, the new structure directs users to the appropriate version of a Page based on their locations. Kelly Winters, product marketing manager for Facebook, said the company designed the new feature to be as easy as possible for marketers to use. The local versions of a Pages are automatically translated based on a fan’s region and selected language. However, fan count and shared content will still be visible to users no matter their location to help build a global identity Continue reading
Nearly 90 percent of searchers may give Bing a chance
A report from AYTM Market Research found that consumers are open to giving Bing a chance, but 67.8 percent said Google is their preferred search engine. While just 8.8 percent said they primarily use Bing, 87.8 percent of respondents said they would consider a new search engine. For Bing, the struggle has always been attracting users away from Google. Continue reading
Mobile SEO alert: Bing to be default search engine on new Amazon tablet
Despite its efforts to show the effectiveness of it search engine, Bing has struggled to resonate with consumers and SEO marketers. However, Amazon provided the company with a boost by making Bing the default search engine on the latest series of Kindle tablets, Ubergizmo reported last week. The first Amazon Kindle Fire boasted Google as its primary search engine. However, Silk, Amazon’s browser designed specifically for its Kindle, will default to Bing on the new tablets. Interestingly, Kindles run on a customized version of Android, Google’s mobile operating system, so this will be the first instance of an Android-powered device not primarily using Google’s services. Continue reading
Google adds indexing data to Webmaster Tools
Marketers looking to monitor their search standing more closely received some help from Google this week with the addition of the Index Status feature. The new element within Webmaster Tools can help companies see if and when their search presence takes a hit from various algorithm updates or simply track their progress after launching a content marketing campaign. Within Webmaster Tools’ Health menu, the data is presented as a chart showing the number of site pages indexed by Google over time. Sudden rises or drops likely indicates an impactful algorithm update. Previously, marketers often relied on traffic numbers to determine if they have been adversely affected by by an algorithm update. They could also check the exact number of indexed pages on a given day by entering “Site:YourURL.com” into Google search. The results yielded by the query was the number of pages included in Google’s index. This feature is still available, but Webmaster Tools makes it easier to assess trends. There is other data included in the new tool, including total pages crawled and information related to pages blocked from being indexed. The tool comes at an opportune time as many marketers may be trying to assess their search presence in light of a recent algorithm update. Any site seeing a recent change was likely impacted by a Google Panda update. Brafton highlighted the latest iteration, Panda 3.9, which went live Tuesday evening and impacted 1 percent of searches. Continue reading
Twitter develops tools to access older Tweets, marketers can glean trend, audience insight
As reported by The New York Times, Twitter may soon roll out a tool that will allow its account holders to access older Tweets and content shared on the network data back to its launch in 2006. For marketers, the development could help create insights on shifting conversations in their industries, the evolution of their audiences and the general success of their efforts on the web. According to Twitter CEO Dick Costolo, the company is working on the tool now and expects users to be able to download their older content. However, Costolo provided no concrete timeline for the availability of the feature. While recent years have seen social media marketing campaigns subject to more intensive measurement efforts, accessing older Tweets can help marketers determine how successful older campaigns were. Still, many may want to keep their focus on current events, as Brafton recently highlighted data from Pulse Point that found 27 percent of companies measure social efforts using intuition. Users will be able to access their old content, but it’s unlikely that they will be able to do the same for other accounts on the site, even those they follow or entirely public accounts. Costolo said the problem with developing this capability was one of resources, as it would take a substantial investment. Continue reading
