Tag Archives: digital
Achieve more with less using content marketing
Business owners have begun to transition some of their marketing spend toward digital channels to reach prospective and current customers. Because the internet has become an effective way for companies to extend their reach and build rapport with consumers, brands must identify practices that show consistent ROI. For a growing percentage of businesses, content marketing has stood out in a crowded sector, and its use will increase moving forward. However, according to The Design Industry Voice report, 90 percent of digital and design agencies say they believe their clients expect more work for less money. In effect, 80 percent of survey respondents have indicated client budgets have reduced by more than 70 percent over the past 12 months. Continue reading
Twitter- brands gain leads, world leaders get votes
Marketers, industry leaders, teenagers, bloggers and consumers use Twitter to follow brands, friends, family, celebrities, news sources and world leaders, as the platform allows for real-time interaction. According to The Digital Policy Council’s “World Leaders on Twitter Ranking Report,” three out of four head of states connect with citizens using Twitter. World leaders – 123 of them from 164 countries – have Twitter accounts under their names or through official government offices. Twitter adoption among head of states grows World leaders are not only working to distribute information on Twitter, but they’re doing so at an increasing rate. According to DPC, these new figures represent a 78 percent increase in the use of Twitter from 2011 to 2012. President Barack Obama leads the way with 24 million followers, followed by President Hugo Chavez of Venezuela and President Abdullah Gul of Turkey Continue reading
Pinterest’s spam fighting highlights quality social media content
The unfortunate effect of the unprecedented growth of any social site in a short time period is the emergence of regular and invasive spammers. Pinterest, through its exponential serge into the daily lives of consumers and marketers, recently unveiled a project geared toward eliminating spam content permanently from the site. Pinterest Engineering Manager Marty Weiner wrote in an official blog post that in order to provide users with the ideal experience, the social network needed a dedicated spam team to battle unauthentic content. Over the past few months, Pinterest has identified a number of suspicious, fake or spammy accounts. The dedicated spam team at Pinterest will remove these unfavorable accounts and ensure that users engage with real people who share similar interests Continue reading
Video budgets to hit $8 billion by 2016: Get in the game now
Diverse content portfolios offer web users an array of media types that educate throughout the sales pretzel. Now that consumers are admittedly spending longer periods of time researching before they buy, marketers must develop content marketing strategies that engage with people throughout the purchase cycle, and video marketing may be the solution. According to eMarketer’s “Video Advertising Benchmarks: Key Data, Trends and Metrics” report, the digital video audience is growing in both number and time spent viewing. This trend should encourage professionals to invest resources toward video content. The eMarketer report projects there will be 201.4 million digital video viewers by 2014 – about 76.9 percent of the overall internet user population in the United States Continue reading
Pinterest is key for travel marketers
There’s no better time for travel marketers to launch a Pinterest campaign than the holiday season. As Brafton has previously reported, 2012 holiday travel activity is on the rise, as 76.7 percent of travel businesses expect Thanksgiving-related trips to be up, and 72.3 percent foresee December travel to be on the rise. Certain platforms can help businesses increase the reach of their online campaigns. In order to discover the type of branded content that makes the biggest impact on Pinterest, marketers can look at comScore’s “State of the U.S. Online Retail Economy in Q2 2012.” This report analyzed the top 20 site categories with a high concentration of Pinterest users, and the study found the majority of Pinterest users also regularly visit travel sites Continue reading
