Tag Archives: business
Marketers make content marketing a priority in 2013
Content marketing – the whole realm of it – from social media marketing to SEO content to blogs, continues to grow, according to the “Quarterly Digital Intelligence Briefings: Digital Trends for 2013″ survey, conducted by Econsultancy. In today’s digital environment, brands can’t afford to be slow on the uptake, which causes marketers to develop content marketing strategies quickly for 2013. Content marketing, the top priority Marketers are adjusting their focus to make content marketing and conversion rate optimization a priority in the coming year. In fact, it emerged as the dominating priority for marketers in Econsultancy’s survey. Moving forward, marketers must work tirelessly to generate custom content, develop SEO strategies and position themselves as thought leaders on social media sites. Continue reading
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
Lonely Americans turn to Facebook
Students at the University of Arizona were asked about their Facebook habits in order to determine if updating accounts affected their moods. According to the report conducted by Psychology Researcher Fenne große Deters from the Universitat Berlin, college students who post more status updates throughout the week feel less lonely, even if no one “Likes” or comments on their posts. The study evaluated approximately 100 undergraduates, all of whom actively used Facebook prior to the study, and looked into how the act of publishing original status updates to the social network led to higher rates of happiness. Continue reading
Ninety-two percent of mobile video viewers share content
Marketers know that adopting new promotional techniques early on gives them advantages over their competitors. The challenge comes when taking the leap of faith and funneling resources toward a practice that’s not fully realized. For example, Americans watch and share video content often, but few brands have advanced video marketing campaigns. As 2013 develops, businesses may realize that visual media will have an impact in the digital world this year. Brands must have an idea of how they’ll produce and distribute consistent video media in the near future. Video content: It’s not a trend anymore Recently, Cisco Internet Business Solutions Group studied the trends and behaviors of 1,152 video consumers in the United States Continue reading
Did marketers miss the marriage of social media and SEO content?
Marketers talk a lot about the marriage of content marketing and SEO practices, saying one cannot exist without the other, but social media marketing should also be included in the conversation. According to Econsultancy contributor Jennifer Dunphy, social media content and SEO content have converged to create a union of technology and methodology. At one point in time, SEO existed in a different realm than social media or content marketing. In fact, of brands that engaged in all three, separate strategies were developed for each, and budgets were also divided up accordingly Continue reading
