Tag Archives: brafton
Marketers need web analytics, but which benchmarks should they read?
Analytics are the only way to tell if content marketing and social media marketing initiatives generate traffic increases and improve PageRank in SERPS. SEOmoz recently conducted a survey of 780 marketers and site readers, finding out what data marketers embrace as they strive to develop SEO strategies that can improve brand lift. According to the survey, marketers prefer web analytics data that helps them optimize, audit and report about user behavior. Continue reading
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
Content creation for Yahoo! a must in 2013
Content marketing relies heavily on search engine results, and Google and Bing tend to grab the majority of professionals’ attention over the course of any given month. While brands spend countless hours trying to understand Google’s algorithms and endless days attempting to figure out Bing’s unique features, Yahoo! quietly goes about its business. Of course, the search engine shouldn’t be overlooked completely by marketers, especially with the company rolling out new features and site designs just in time for the new year. In November, Yahoo Continue reading
Where’s your traffic from? Top referral sources are specific to domains
A large part of a content marketer’s efforts are put into generating custom content that can optimize a site to be found in SERPs. Brands need to be revealed in organic search through SEO initiatives, but also through referrals from other websites. New research from Conductor shows that referral traffic is a big player in how web users get to websites, but that individual domains see differing results. Conductor analyzed the referral traffic of fifty B2C and B2B websites, finding that top 10 percent of referral domains (excluding search) drive 91 percent of the referring traffic. The figure jumps to 98 percent when organic search is included as a traffic referrer. Continue reading
PSA: Luxury brands – it’s time to use content marketing to reach prospects
As Brafton has reported, affluent consumers use social media to engage with like-minded peers, share opinions among networks and connect with new business partners. However, high-brow consumers were also more likely to keep their social media lives private and hidden from plain view. Marketers who want to reach prospects with significant spending powers through social media content have to work harder to breakthrough certain barriers, but a new study conducted by Martini Media in conjunction with comScore suggests affluent consumers embrace online marketing and shopping more today than ever before. According to the study from Martini Media, affluents – buyers with annual household incomes greater than $100,000 – engaged in online holiday shopping in droves this year. In fact, the purchases made by this demographic were from luxury brands, which demonstrate that people have developed even greater trust with online shopping Continue reading
