Tag Archives: bing
Is personalization the future of search?
Search engine giants like Google, Bing and Yahoo! are constantly updating and releasing new algorithms and initiatives to create the best possible and most relevant search results on the web. Search Engine Watch recently highlighted information regarding holiday shoppers this season, as levels reached an all time high. Practices like retargeting and personalization helped online retailers increase sales margins. According to research from comScore, Cyber Monday produced the greatest revenue during that fateful shopping week at the end of November. Search Engine Watch looked at the four-day shopping crunch between Thanksgiving and Cyber Monday to determine that successful conversions were driven by personalization through retargeting efforts Continue reading
Nearly 90 percent of searchers may give Bing a chance
A report from AYTM Market Research found that consumers are open to giving Bing a chance, but 67.8 percent said Google is their preferred search engine. While just 8.8 percent said they primarily use Bing, 87.8 percent of respondents said they would consider a new search engine. For Bing, the struggle has always been attracting users away from Google. Continue reading
Mobile SEO alert: Bing to be default search engine on new Amazon tablet
Despite its efforts to show the effectiveness of it search engine, Bing has struggled to resonate with consumers and SEO marketers. However, Amazon provided the company with a boost by making Bing the default search engine on the latest series of Kindle tablets, Ubergizmo reported last week. The first Amazon Kindle Fire boasted Google as its primary search engine. However, Silk, Amazon’s browser designed specifically for its Kindle, will default to Bing on the new tablets. Interestingly, Kindles run on a customized version of Android, Google’s mobile operating system, so this will be the first instance of an Android-powered device not primarily using Google’s services. Continue reading
Bing integrates Quora data with social sidebar
Quora announced that its data is now included in Bing’s social sidebar tool. The sidebar aggregates content from Facebook, Twitter and other platforms to help users find answers to their queries. The new addition could help brands as Quora uses a question-and-answer format on its network that can be especially useful for marketers responding to consumer and prospects inquiries with relevant content marketing material. Since initially rolling out the social sidebar in May, Bing has made some minor alterations, including the ability for users to tag Facebook friends when sharing search results. However, Quora’s integration is the first such expansion related to new platforms included in the sidebar. According to Quora, the data will initially be available only to users within the U.S, and Quora account holders can opt to keep their activity on the site out of the Bing sidebar. “As part of our ongoing commitment to work with industry partners to make the social experience compelling and useful for customers, we’ve worked with Quora to surface even more great content on Bing,” Misha Birman, senior program manager for Bing’s social team, said a blog post. While Bing has rolled out a series of new features in 2012, it still struggles to resonate with the public. Brafton recently highlighted a pair studies from Experian and comScore that found Bing accounts for less than one-fifth of the American search market remains at less than one-fifth (not counting Yahoo queries fielded by its engine), compared with Google’s share of more than 65 percent of all queries. Continue reading
