Tag Archives: american
Pinterest: The key to reaching female audiences online
Brands attempt to clearly identify their target audiences by creating unique personas that represent the characteristics, behaviors and desires of these specific groups of people. These profiles help marketers craft campaigns that reach wider audiences, communicating value propositions that encourage conversions. However, a new survey conducted by Insights in Marketing, LLC’s i-on-Women team found that 91 percent of American females do not feel as though brands are promoting products or services effectively. This trend comes despite the fact that women control more than 80 percent of purchases, meaning that marketers are missing numerous opportunities to increase transactions. The study, which surveyed 1,300 women, found that even top brands struggle to market their products to female consumers effectively Continue reading
Branded content can show companies’ charitable sides
Businesses try and put themselves in situations where encouraging the public to form positive opinions of their brands are organic, honest and second nature. For this reason, companies have aligned themselves with charitable causes for many years, and businesses have noticed a positive impact on their bottom lines when promoting societal causes. The urge to buy from companies that actively participate in great social purposes poses an ethical question – should marketers promote their brands’ good nature as a means to increase profit margins or, at the very least, brand engagement? While highlighting charitable efforts in order to rake in revenue can be viewed as shady, marketers shouldn’t shy away from speaking on their involvement in their communities and across the country Continue reading
Custom content helps foster relationships with distracted consumers
Consumers rely on the internet for various reasons, and specific web properties tend to offer the most support during any given month. Sites like Google, Facebook and YouTube offer visitors invaluable sources of information, from entertainment features to educational media to social endeavors, making these sites increasingly harder to ignore. With this in mind, it’s surprising that Nielsen’s list of the Top 10 Web Brands for September 2012 show two of the three sites losing the attention of internet-users when compared to numbers recorded in March 2012. The report found Facebook is still the top site, with users spending an average of six hours, 40 minutes on the network in September 2012. However, this number is down by nearly a half-hour over the past six months. Even time spent on YouTube is down during the same time period, which is especially interesting, since video content is on the rise across the board. Continue reading
Marketers leverage Google to speak to teens
Google, the most widely-used search engine in the world, is the top research tool for teenage students, according to a recent report by The Pew Research Center’s Internet and American Life Project. The report showed that 94 percent of teachers say their students are very likely to turn to Google as their main weapon for research, followed by sites such as Wikipedia and YouTube, as well as resources like their peers and printed books. These results indicate that marketers can use search-friendly content marketing to entice teens. Students aren’t just using Google for academic research – they use it for every other type of search, typing in terms to find the coolest retailers, the tastiest restaurants and the catchiest new songs. According to a report from Business Insider, individuals between 12 and 17 are just as likely to use search engines as other age groups Continue reading
Internet marketing news roundup, October 29
As 2013 quickly approaches, marketers have a lot to consider. To successfully plan ahead to the new year, it’s important to take a glance back at 2012. Thinking about what worked and how to squeeze the most marketing value into these final two months can influence the strategic direction companies take in the future. Studies and reports released last week demonstrate some of the broader trends in internet marketing for 2012, as well as strategies that will make or break performance during the holiday season. Content marketing becomes more diverse The Content Marketing Institute and MarketingProfs unveiled a report analyzing content marketing in the B2B sector last week. Business-facing companies of all sizes across industries profess a commitment to content marketing that should make 2013 an interesting year. According to the study, 91 percent of responding companies currently use content marketing Continue reading
