Tag Archives: additionally
Content creation for Yahoo! a must in 2013
Content marketing relies heavily on search engine results, and Google and Bing tend to grab the majority of professionals’ attention over the course of any given month. While brands spend countless hours trying to understand Google’s algorithms and endless days attempting to figure out Bing’s unique features, Yahoo! quietly goes about its business. Of course, the search engine shouldn’t be overlooked completely by marketers, especially with the company rolling out new features and site designs just in time for the new year. In November, Yahoo Continue reading
Only 5 percent of sites use Google’s news meta tag option
As content creation becomes a widely used practice among businesses across all industries, the value of ranking highly in Google News searches also increases. Most Americans familiarize themselves with news headlines by searching the web, especially with credible print publications switching over to digital release. Therefore, Google News will continue to play an important role in how people learn about current events, entertainment and product or service releases. For brands that want to harness the power of Google’s content curation abilities, the search engine’s news keyword meta tag function helps brands get noticed on the web Continue reading
Where’s your traffic from? Top referral sources are specific to domains
A large part of a content marketer’s efforts are put into generating custom content that can optimize a site to be found in SERPs. Brands need to be revealed in organic search through SEO initiatives, but also through referrals from other websites. New research from Conductor shows that referral traffic is a big player in how web users get to websites, but that individual domains see differing results. Conductor analyzed the referral traffic of fifty B2C and B2B websites, finding that top 10 percent of referral domains (excluding search) drive 91 percent of the referring traffic. The figure jumps to 98 percent when organic search is included as a traffic referrer. Continue reading
It’s Twitter- what do you expect?
As Twitter, Facebook, Pinterest and other platforms enter the realm of go-to social media favorites, marketers scramble to develop strategies that promise results in building brand awareness and driving online conversions. A common cry heard among content marketers and digital experts is that they have difficulty measuring the success of social media marketing campaigns – how many clicks, Retweets, followers and favorited Tweets should a brand receive? What interactions are likely to bring conversions? What do the numbers mean? Sign-up.to recently introduced an infographic to help marketers check in on their expectations. Sign-up.to tracked Tweets over a 6 month period to identify common trends in Twitter activity, revealing that the average clickthrough rate is 1.64 percent Continue reading
Site traffic, lead generation top SEO marketing objectives for next 12 months
A report from MarketingSherpa found that 72 percent of companies name increased website traffic their top SEO objective for the next 12 months. An additional 62 percent indicated that improved lead generation with SEO is a priority objectives as well. Looking back at the last 12 months, 53 percent of respondents said driving more site traffic was among their largest source of frustration. Additionally, 48 percent pointed to lead generation as a major problem area Continue reading
