Tag Archives: above-the-fold
Top 10 Ways to Focus on the User
1. Provide simple page layout Making it easy for website visitors to find the content they’re looking for keeps them on your site. Google’s page layout algorithm encourages marketers to keep relevant information above the fold and simplify page navigation for SEO. 2. Use a mix of short and longtail keywords Content marketing and SEO strategies require diverse and relevant keywords to help search users find your site. With more than 12 percent of consumers reporting that they search using longtail keywords, developing a strategy with a healthy mix of shorter terms and lengthier phrases increases a site’s discoverability. It also fosters more natural use of phrases in written content Continue reading
Mobile web use rising across all demographics in the U.S.
Companies with broad target audiences must consider mobile internet users when developing new media marketing strategies. According to new research from eMarketer, mobile web access across all major racial demographics in the U.S. increased from 2010 to 2011, and the trend will continue as more Americans upgrade to smartphones and purchase tablets. At the end of 2011, eMarketer said that 29.7 percent of Americans were accessing the mobile web regularly. Compared to the 20.2 percent at the end of 2010, this is substantial growth. Moreover, early predictions for 2012 suggest more than 36 percent of Americans. Continue reading
Google updates search, urges marketers ‘to focus on creating high-quality site’
Google announced a new search algorithm targeting webspam is now live. Marketers have been waiting for an update since last month, when Brafton featured a comment from Google’s Matt Cutts that essentially warned marketers that SEO was headed for a major shift. Websites focused more on gaming Google’s algorithms to gain search visibility without providing users a high-quality experience were the likely target of the update, but no one knew when it would come. Google provided the answer on Tuesday, announcing its new algorithm that fights webspam. Cutts explicitly mentioned keyword stuffing and link schemes as two types of webspam techniques the algorithm will target. Google predicts about 3.1 percent of English search queries will be affected, and it referenced Panda’s impact on 12 percent of queries as context. In Google’s Webmaster Central blog, Cutts highlighted content from a website that offered a keyword-dense article, but the key terms used had little relevance to the overall content. Continue reading
