Category Archives: Uncategorized
Marketers make content marketing a priority in 2013
Content marketing – the whole realm of it – from social media marketing to SEO content to blogs, continues to grow, according to the “Quarterly Digital Intelligence Briefings: Digital Trends for 2013″ survey, conducted by Econsultancy. In today’s digital environment, brands can’t afford to be slow on the uptake, which causes marketers to develop content marketing strategies quickly for 2013. Content marketing, the top priority Marketers are adjusting their focus to make content marketing and conversion rate optimization a priority in the coming year. In fact, it emerged as the dominating priority for marketers in Econsultancy’s survey. Moving forward, marketers must work tirelessly to generate custom content, develop SEO strategies and position themselves as thought leaders on social media sites. Continue reading
Marketers need web analytics, but which benchmarks should they read?
Analytics are the only way to tell if content marketing and social media marketing initiatives generate traffic increases and improve PageRank in SERPS. SEOmoz recently conducted a survey of 780 marketers and site readers, finding out what data marketers embrace as they strive to develop SEO strategies that can improve brand lift. According to the survey, marketers prefer web analytics data that helps them optimize, audit and report about user behavior. Continue reading
Consumers connect with brands through Facebook social logins
While people actively log into their social media accounts to update their Facebook statuses or share content with connections within their circles via Google+, Americans use these platforms to engage with secondary sites, too. According to Janrain, 87 percent of people register for accounts on websites using existing social network or email identities. The process, also known as social login, helps solve the challenge websites face when encouraging prospects to register for their services via traditional methods – users just don’t want to fill out any more forms. This technology gives people the chance to bypass sign up forms using Facebook, Google+ or other accounts Continue reading
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
Brafton talks content marketing at New Media Expo (NMX) Las Vegas
On Monday, January 7 and Tuesday, January 8, Brafton, North America’s premier content marketing agency, will attend the New Media Expo (NMX) conference in Las Vegas, Nevada, presented by BlogWorld. The conference features bloggers, podcasters, web TV and video series creators, focusing on content generation and techniques for internet marketing success. More than 50 social web marketing professionals will speak at the conference, including keynote speaker Guy Kawasaki, co-founder of Alltop.com and SEOmoz CEO Rand Fishkin . The event also features an exhibit hall where marketers can connect with best-in-class vendors. Attendees will have access to sessions and industry discussions regarding ongoing trends in the fields of content marketing and content creation, including analyzing social data, writing for global audiences and integrating Google+ with existing blogs. Brafton will be at Booth 703, ready to chat with attendees about industry trends, strategies and content marketing best practices. Continue reading
