Stay Connected With Your Target Marketing With Social Media
Engage In A Genuine Fashion For Loyal Customers
Social media revolutionized the way companies look at marketing when it first gained popularity. Since then it has turned into an information machine, allowing targeting of prospects in a way never before seen. There are countless social media websites and more continue to be created each day that allow people to connect and share with each other instantly. Whether you’re on Facebook, Youtube, LinkedIn, Instagram, Snapchat, Pinterest, or one of the more industry specific social media websites we can help you connect with your audience in a meaningful way that earns you visibility and business.
Using Social Media As A Business Or Organization
Most businesses see social media as a way to get an edge over their competition and they are right to think so. An well planned and executed social media marketing campaign can fuel your visibility and awareness which can bring you more business. Consumers have always discussed products, services, and brans amongst themselves but it’s now being done in a public arena and with the tools provided by the platforms themselves businesses can tap into that market easier than every before.
Knowing which type of campaign to run and what information will connect with your audience is important. It’s very easy to spend a lot of money, time, and effort on social media and not getting a measurable return. Our consultants are well seasoned and can help you put together a powerful social media marketing campaign that engages users and earns their trust.
Work With Our Consultants To Create An Effective Social Media Strategy
Social media can seem like a daunting undertaking – there are so many platforms and approaches. Our consultants have the experience and insight to guide you to the right platform with an effective social media strategy.
Choosing The Best Social Media Site For Your Business
Social media covers such a huge space in the digital world and each generation has gravitated to a particular platform for their uses. Social media website are also organized by industry or interest.
Facebook is undoubtedly the most widely used social media platform and is often the first site that comes to mind when someone says social media. They have expanded their website to encompass a myriad of ways to connect, integrations for other websites, and they even have a way to sell items online. Facebook has a huge variety of tools including it’s own pay per click program, and amazing insights into your audience, their interests, ages, and other useful demographics.
Instagram is an image oriented social media website that allows tories, short videos, and images to be shared. It also allows promotions and ads which businesses can take advantage of to increase their visibility. The best marketing comes from a more organic social media marketing approach where you post stories and images regularly to engage your audience. In doing this you ensure when you do post ads and offers – people will actually care about what you’re offering and see the ads in their feeds.
Twitter gained popularity side by side with Facebook. While Facebook is much more intuitive than Twitter, it lacks the instant and global scale that Twitter brings. Twitter allows anyone to see what their favorite celebrity or influencer is sharing an allows a direct connection to show creators, business owners, and business entities themselves. Big brands have made a huge impact on Twitter, sometimes negatively. Twitter has gained a lot of traction in the political realm due to the accessibility and instant access to what these influential people are saying.
YouTube is technically a social media website although most people just think of it as a video website. Both are very true, but it has become quite the phenomenon. Acquired by Google in late 2006 it has since grown to be the second largest search engine. YouTube is the cheapest way to embed video media on your website without hosting it on your own web server.
YouTube has grown over the years and has been monetized so there are creators who make money off of the ads that are shown. You can also leverage YouTube to advertise to people rather than simply host your own marketing videos on the website. YouTube advertising continues to be a more attractive option for advertisers as younger generations have moved away from traditional video content and services such as cable and network TV. This is especially prevalent in Generation Z where YouTube influencers are a career goal for some, and platforms like Twitch.tv have revolutionized online video and streaming.
LinkedIn has been around as long as any of the other websites we have mentioned and it continues to pioneer the business side of social media. With a focus around business and networking, LinkedIn is less concerned with what you did on your weekend and more concerned about the projects you completed during the week. It has been an amazing recruitment tool and it creates a professional portfolio for each person that tells the story of their professional life. It is a digital resume of sorts, and head hunters use it to target high profile candidates.
Whichever social media website you build your reputation on our social media marketing consultants are here to help guide you to the most relevant social media websites that will bring you the greatest return based on your business goals and industry. We will determine the best way to reach your demographic and even deploy campaigns to capture their attention and bring you greater visibility.