An infographic from Customer Magnetism demonstrates the rapidly growing nature of the internet, and it offers data about the potential user base accessible to companies with effective new media marketing campaigns. According to the report, 92 percent of Americans on the web use email, and the same amount interact with search engines. The frequency with which people turn to these services varies, but their growth demonstrates the evolving role they play in people’s lives. For marketers, increased user activity has made other forms of web marketing especially valuable. News content marketing campaigns can be effective as well, with 76 percent of web users regularly accessing articles on the web. Pairing news content with ecommerce capability could have strong benefits for a company. Consumers are willing to buy when they find valuable vendors online, as 71 percent of web users make purchase on the web. Brafton has reported that ecommerce activity has evolved substantially, growing about 17 percent in 2012 compared to 2011. Moreover, the products and services consumers purchase online have changed, with Americans making larger and more varied purchases through the internet. Aside from actual products, such as electronics and clothing, a report from comScore found that Americans are even turning to the web for potential auto insurance purchases. Weaving social media marketing into a well-rounded web presence can be beneficial as well, according to Customer Magnetism. The company reported that 65 percent of web users are active on Facebook, Twitter and other platforms.
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