A report from Harris Interactive and MyLife found that Twitter users share more content on the platform than users of other major social networks. While smaller platforms, such as foursquare and Tumblr, generate the greater percentage of users sharing content, 18 percent of Twitter account-holders regularly post links and other relevant web content. A major part of social media marketing campaigns for businesses is generating engagement with their own content. However, encouraging fans and followers to share content with their own extended networks is a similarly important part of maintaining a strong social presence. Twitter’s 18 percent of users sharing content compares favorably with the 17 percent on Facebook who said they also share relevant links with their friends.
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Users share more content on Twitter than other major social platforms
