Social users want brand content, not ads

A report from AYTM Market Research found that most social media users remain active on these sites despite growing frustration with excessive ad content on Facebook, Twitter and others. More than 18 percent said they notice the ads and dislike them, while 63.7 percent said social ads don’t bother them very much. Companies using social media marketing would be best served with organic social content given the general unfavorable view of ads on social platforms. In terms of the networks most frequently used by respondents, nearly 95 percent said they use Facebook, more than 41 percent maintain Twitter accounts and 18.8 percent use Google+ and LinkedIn

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Social users want brand content, not ads

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