StumbleUpon recently released a new app to allow users to share content from the social discovery tool directly with their Facebook Timelines. The feature is available to all StumbleUpon users who connect their accounts from the sites, and it might facilitate business’ chances of getting their content spread across multiple social networks. According to StumbleUpon, the tool must be activated by users, as the company avoids forcing anyone to use different features. For marketers, the integration could make social media marketing campaigns even more valuable. As StumbleUpon users share content from the platform directly onto Facebook, the types of content they read on the website will provide insights into their preferences on the web. Moreover, it increases the likelihood that a business’ content will be shared and a brand can reach more fans and followers.