A report from Viacom found that consumers are using their tablets more frequently and in a number of locations. The widespread capability of these devices has led to their inclusion in activities ranging from entertainment to professional. As such, content marketing campaigns aimed at consumers and B2B buyers must appeal to the evolving demands of these audiences. According to Viacom, 96 percent of tablet owners use their devices in their living rooms, while 94 percent said they browse the web or read on their handsets in bed. On the other end, 59 percent said they use their tablets in the workplace, and 55 percent said they use their devices in class and for school work. Brafton recently reported that 91 percent of tablet owners said the device is becoming their primary access point to the web for online information
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Marketing content should target tablet users on the go, in the home
