With July 4th, the celebration of the United States’ foundation, practically upon us, marketers are actively working to turn the fervor around the holiday into increased sales. With 89 percent of consumers using search to research purchases and 63 percent reporting that they use search every day, some companies have done a standout job of taking advantage of this by creating website content that focuses on the event as it’s becoming a hot search topic as we approach the event. In fact, a look at Google Insights shows the phrases “July 4″ and “July 4th” have reached their historical search peak levels as of today (July 3). Notably, the density of searches in the U.S. indicates July 4th has stronger search activity across the nation. Creating industry-related website content with a focus on current events can be tricky
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July 4th Sales demonstrate value of seasonal content marketing campaigns
