While most marketers were waiting for the first major Panda update of 2012 from Google, the company stole headlines this week with a new algorithm adjustment aimed at a different issue within search. The update (slightly) changes the focus of marketers concerned with SEO and simultaneously introduces a whole new animal into the search marketing lexicon – Penguin. On Tuesday, Google rolled out its first Penguin search update with the specific goal of targeting websites the company believes exploit white hat SEO practices. Matt Cutts, distinguished engineer at Google and point man for all things search, wrote on the company’s Webmaster Central blog that countless websites have abused SEO to boost their search ranking without delivering relevant content to its users. As is the case with Panda, the first iteration of Penguin is designed to bring website’s that focus on informing and engaging users to the forefront of search results
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