Social media marketing and the ability for businesses to gauge its contributions to sales were among the most frequently discussed topics in internet marketing this week. Industry analysis along with new announcements from Google relating to Google+ and Analytics will likely change the ways consumers and web marketers approach social. In terms of industry trends, Social Media Examiner recently released its Social Media Marketing Industry Report 2012, which detailed a number of trends and practices that have become the norm for businesses using the channel. According to Social Media Examiner, 83 percent of companies using social media marketing said it was important to their company. As companies work to develop their presences on Facebook, Twitter, Google+ and other social networks, they find that it has myriad benefits for their organization. Aside from the increased appeal to prospects and greater website traffic, it can be an easy way to improve the visibility of a business
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