As part of its search updates for May, Google focused heavily on its mobile service to ensure that smartphone and tablet users enjoy a quality experience. Making search uniform across different platforms, while adding local considerations, is important for Google as it strives to make its SERPs more relevant. According to Google’s Inside Search blog, local search on the tablet now comes with more easily expanded content, so users can see locations and other items on their screens clearly. While this isn’t a major adjustment, focusing on this type of improvement will ensure users enjoy a quality visual experience while seeing technical improvements. With the shift of Google Places to Google+ Local, the ability to expand page size will help searchers see reviews, maps and other content on their SERPs. For smartphone users, autocomplete has improved to make search a faster experience. Users of all platforms have seen this adjustment to mobile search. The role of mobile in evolving SEO strategies is critical. Despite these changes, and others previously, Google had remained fairly silent on its recommendations for mobile search marketing. However, Brafton reported that Google’s Pierre Far had outlined some suggestions for success on mobile SERPs. Mobile site design was a major focus of Far, saying that websites should be hosted on one domain for both desktop and mobile.