Marketers looking to improve the technical side of their sites’ SEO received some help from Google recently when the company rolled out a Structured Data Dashboard tool within Webmaster Tools. According to the Webmaster Central blog, the information within the dashboard will help companies quickly verify the microdata of their websites to ensure rich snippets processed by Google are accurate and optimized. Google has broken the optimization tools down into three separate “views”: site-level, item type-level and page-level. Site-level view According to Google, site-level data is aggregated by “root item type and vocabulary schema.” Essentially, Google constructs a high-level map of the major schema, or content buckets such as Book, News, Article, Blog, etc. These content buckets are presumably used throughout a website, comprising individual instances of each type as well as the sum total of pages containing them. This format is largely similar to that of “Content Drilldown” in Google Analytics.
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