Google AdWords releases latest twist in audience targeting with congressional districts

On its Politics blog, Google announced the addition of congressional district targeting for Google AdWords. The tool rolled out last week, and all paid search marketers now the ability to reach certain audiences based on district – not just those managing political candidates’ campaigns. Obviously, marketers for election hopefuls make up the primary group that motivated this expansion.

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Google AdWords releases latest twist in audience targeting with congressional districts

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