Companies using Facebook for social media marketing will soon receive some more targeting options for the organic content they share on the platform. The social network is reportedly planning to add a series of new targeting choices aside from geographic location and language. In 2012, Facebook has attempted to make organic social content more effective for marketers. The addition of Scheduled Posts and other tools have made sharing content on the site increasingly important for users. Now, the company will reportedly allow users to target content according to user age, gender, relationship status, education and other characteristics of the intended audiences. Currently, the capability is not fully rolled out to all marketers, but it is expected to come in the next few weeks
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