Facebook recently began inserting trending news articles into its users’ news feeds, which is the latest step in the company’s efforts at social content curation. Facebook has discussed in 2012. The articles appear like any other activity from a friend or business page, and the feature could give marketers the opportunity to have their popular content reach a broader, relevant social audience . Based on a user’s activity, Facebook will insert content that is frequently shared on its platform in line with the type of content that the user reads and shares. When users see the articles in their feeds, they have the option of hiding all content from the publisher, marking an article as spam or just hiding a particular article
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