A report from Striata suggests that email marketing campaigns are lagging heavily in terms of optimization for mobile devices, which could prevent companies from attracting prospects. Sixty-three percent of Americans said they immediately close an email that is not optimized for their mobile devices. In the past, smartphone users were more willing to deal with emails and other content that wasn’t perfectly suited for their device. However, the pervasiveness of smartphones and their growing role in the everyday lives of Americans has changed this.
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Email marketing not likely to see clicks without mobile optimization
