The rapidly evolving nature of the internet has changed the way most consumers view the future of their favorite websites. According to a poll from the Associated Press and CNBC, 51 percent of Americans have favorable view of Facebook, but 46 percent believe it will become obsolete as new social networks come along. This should remind marketers of the value in creating cross-platform social marketing campaigns to keep up with the shifting social landscape.
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Consumers favor Facebook for now, but survey says social marketing must include emerging platforms
