Blekko, a user-curated search engine, recently announced in its blog that it has upgraded its search crawler to provide users the most timely picture of the web. The company’s SEO tools will show users recent, more accurate and transparent data as a result of the improvements, which could make it a more appealing tool for both marketers and users. Of course, marketers should take this as a reminder to fuel their sites with fresh website content if they want to maintain visibility in light of Blekko’s update, which the company says is as much about “forgetting the old as finding the new.” ScoutJet, Blekko’s search crawler, will relay data directly to the site’s SEO tools, which will allow marketers to make more informed decisions on their web campaigns. Blekko reported that it has seen increased traffic recently, which has made it a more valuable tool for those looking to boost their search presence. Among the main benefits of the update is that users will see a more accurate picture of the web when they search for content and marketers can more easily assess their site’s standing. “We want to enable people to see the Internet the way a search engine sees it,” the company said in its announcement
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