As companies look to tailor their new media marketing campaigns to reach their desired audiences, targeting capability becomes increasingly important. According to PointRoll, 97 percent of companies say the ability to target their audiences effectively is critical to the direction and success of their campaigns. Whether it’s a content marketing campaign or paid search strategy, businesses looking to drive web conversions must ensure that their content is developed for the audiences they hope to reach. Those using blog or news content marketing to generate traffic and leads must be especially focused on creating copy that covers the right subjects with the correct tone and style.
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Audience targeting a critical consideration for 97 percent of companies
