A report from thinkJar and Sword Ciboodle suggests that customer service is among the areas most likely to benefit from active use of Facebook, Twitter and other platforms. According to the study, 60 percent of companies in the U.S. and the U.K. are using social in part to improve their customer service. ThinkJar and Sword Ciboodle found that 60 percent of companies polled are using both Facebook and Twitter to answer questions from customers and address feedback. Eighty-five percent of companies use at least one of the two channels
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60 percent of businesses say social media marketing improves customer service
