According to a report from market research firm Gartner, Android was the most frequently purchased smartphone operating system in the first quarter of 2012. For marketers, increased ownership of Android-powered devices, and smartphones in general, places a greater focus on mobile SEO and content that targets the on-the-go consumer. More than 56 percent of smartphones sold in the first quarter worldwide run on the Android operating system. While Google’s OS powers a multitude of handsets, Apple’s iOS runs just the iPhone, which is by far the most popular device. The iPhone accounted for 22.9 percent of smartphone sales in the first quarter. Research In Motion, which makes the BlackBerry line of handsets, continues to lose customers to both Apple and Google’s Android
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56 percent of new smartphones are Android, boosting Google mobile search
