Tag Archives: year
Imgur makes platform more social with curated gallery
For the most part, people use Imgur to share visual content on other social networks or websites. Whether it’s Twitter or Reddit, Imgur is a popular social photo-sharing platform, but the company recently announced further capability. Users can now upload images to the sites and interact with the content. Moreover, users can sort images by virality and other categories, as well as view different galleries based on popularity and freshness. For the most part, Imgur’s value to both consumers and brands is as a host for visual social media marketing content Continue reading
Suggested Posts help brands reach new Facebook prospects
Internet Retailer recently reported that Facebook is currently testing a new ad format, directly inserting Suggested Posts on users’ news feeds. Unlike Sponsored Posts, which are only visible to a brand’s fans, Suggested Posts targets users without a clear connection to a company. While some may view this as nothing more than an irrelevant ad, Facebook’s placement of this content in news feeds has helped generate more clicks for companies. Continue reading
DuckDuckGo: Google limits content discovery with personal search
In a recent video, startup search engine DuckDuckGo accuses Google of limiting search results through its personalization capability. The company suggests users aren’t exposed to enough web results because of Google’s application of previous search data and other web activity into every query. For content marketers, this raises questions about the ultimate reach of their SEO efforts for search visibility. The conversations about Google’s inclusion of user data to inform search initially gained steam in January, when the company rolled out Search, plus Your World. Continue reading
Yahoo search market share continues to plummet
In its monthly search market share report (shared exclusively with Search Engine Land), comScore found Yahoo fielded 12.2 percent of queries in September. After 12.8 percent in August, another traffic loss signals the company’s continued problems. In the last year, Yahoo has lost 3.3 percentage points in search, while both Google and Bing have made gains. For marketers, reduced Yahoo search activity makes Google and Bing prime sources of traffic. SEO campaigns are already heavily focused on adhering to Google’s advised best practices. Brafton cited data from Econsultancy that found 87 percent of marketers named Google algorithm changes as significant or highly significant for their campaigns Continue reading
ComScore: Instagram attracts more site engagement than Twitter on smartphones
Marketers using visual content on Instagram as part of their social media marketing strategy have an increasing pool of engaged prospects to reach. According to comScore, Instagram surpassed Twitter in terms of mobile web traffic in August. The data shows Instagram averaged 7.3 million mobile website visits every day, compared to Twitter’s 6.9 million. For both networks, which experience a majority of their mobile activity from apps, mobile site traffic has seen strong improvements this year Continue reading
